If I asked you to name me a brand of a cola drink. What brand would you think of? Think about famous TV Shows and what comes to mind.
You’ve answered these in your minds. And that is top of mind awareness.
These companies, brands, Tv shows have made it their goal to keep people aware of their business and remember who they are.
So, ideally we want the potential customers in your area to remember you when they think about your product/service. Let’s talk about how you can make this happen.
Always End With A CTA
When I tested ads to see which one would perform better. There was one feature that made a HUGE difference in getting more leads.
That was a CTA.
A CTA stands for Call-To-Action. This is the best way to build that top of mind awareness.
How To Set Up The Funnel To Catch Clients
Let’s say you run a service business. Could be accounting, could be real estate, could be a law firm or any other service business.
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How would you get the word out about your business?
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Maybe you’d run ads? Maybe you’d put up a sign. Maybe you’d tell friends and family about the fact you started a business.
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Maybe you’d do all of the above. Which is a great start.
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Now add a CTA to that and everything gets boosted.
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Something like:‘put your email here and we’ll send you the best way to do Y’ or ‘text us today and we’ll tell you exactly how to do Z’.
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You need to give them a reason to respond. A reason to raise their hand and say: “Yes, please get in touch with me”.
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Adding a CTA makes everything better. It allows you to attract both customers that are ready to buy now and customers that are still thinking about it.
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So let’s start adding CTAs to your marketing. It’s easy, doesn’t cost anything and it can change EVERYTHING for you.
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Talk soon,
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Dylan
P.S. Curious about how I’d implement CTAs in your business? Do this:
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Get in touch with our agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call.
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No cost, no obligation.
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If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard selling, no pressure, and no annoying sales tactics.
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Sounds good? Then fill out this form: Free Marketing Consultation
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