I’ve seen a lot of people make this one stupid mistake. And to be honest, I’ve made this mistake too!
So I want to tell you guys what you can do to prevent yourself from making the same mistake I made.
The Worst Number In Business
This one simple mistake in your business is a number that can break a business apart.
And this number is … 1. Let me explain.
This number is terrible for your business as it’s asking the universe to screw you over.
Let’s say, you have 1 lead generation method. If something happens to that lead generation for whatever reason. You are screwed.
It’s like the Universe just kicks that one pillar holding your building, and everything collapses.
However, if you had 2 lead generation methods, everything would be running smoothly.
The same goes for hiring one employee to control all the passcodes for your business. If that person decides to quit. Or maybe goes rogue. Or dies in a horrific car crash.
You’re. Screwed.
And the only person to blame is … you.
If you have one of ANYTHING that is a high priority in your business, you’re asking to get screwed over. So you should at least improve that number to 1.5 or 2.
And I know what you’re thinking. That means you’re going to waste extra time getting a backup. Or you’re wondering why would you need a backup when everything is smooth sailing.
Because everything will look fine for now. Then all of a sudden … BANG. That one thing that was keeping your business afloat is gone. Now you're sinking ship.
And deep down. Everyone knows there is one thing that can absolutely demolish you.
Don’t Be Negative
I want you to realise the problem of having one thing. So, when you’re at the end of your work week. You need to ask yourself.
“What is the worst thing that could happen to me?”
I’m not trying to make you become a negative thinker or make you cast bad spells on your business.
This is about understanding what thing needs to increase and where the possible cracks are in your business.
It’s like finding the areas where your fighter jet can be compromised in a battle. If you don’t protect those areas. You die.
And I’m sure you don’t want to die. So you need to find these areas quickly so you don’t die a horrific death.
And all businesses, no matter if you’re a small local business or a big enterprise, need to identify where the weaknesses are and get more pillars under that one thing.
Talk soon
Dylan
P.S. If you’d like to see how we can help you with your marketing, click here for a free consultation.
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